Job Description
Cortina is hiring a Marketing Manager to define and build our market strategies to boost Cortina’s awareness as a leading eCommerce enablement provider. As our Marketing Manager, you’ll work collaboratively with our sales, product management, operations, customer success, and external teams.
What You'll Do
As a Marketing Manager you will:
- Develop and execute Cortina’s overall go-to-market strategy, including target customer segmentation, positioning and pricing
- Evaluate market opportunities and create target customer profiles by staying current with client and market trends and through partnership with the Product Management and Sales teams
- Create and deliver sales and customer success programs – including email, SEO/SEM and online digital strategies – to support both the sales and onboarding processes of the platform
- Partner with leadership in building offline awareness through conferences and events
- Develop and coordinate launch plans to execute a regular cadence of platform-wide market launches
- Work with technical and functional specialists in order to understand our platforms as well as any new solutions on the roadmap, mapping key strengths and capabilities to market requirements
- Build communication and positioning that clearly represents and articulates Cortina’s unique offerings and expansion opportunities for eCommerce platforms
- Build illustrative narratives and visual presentations that demonstrate the quality and differentiation of a platform’s success after being integrated with Cortina
What We're Looking For
- 5+ years of experience in Marketing
- 5+ years of experience in the SaaS industry
- Experience working and collaborating in a dynamic, rapid-growth environment
- Experience with and understanding of eCommerce software
- Proven track record of go-to-market strategies, planning and executing product launches, and the ability to lead cross-functional initiatives with the team
- Deep understanding and some technical knowledge of SaaS
- Proven history of revenue growth for both new and mature products and services
- Ability to articulate complex concepts to a broad audience, in simple and compelling terms
